02 / BRAND IDENTITY
Make your brand recognisable
Your visual identity shapes how people recognise and remember your business. I’m Rijo C Johnson, a brand designer and strategist. I connect your brand direction with a visual language that can work across the places customers meet your business.
More than an individual logo
A logo works best as part of a consistent system. Colour, typography, graphic elements and layout all contribute to how your brand presents itself. Together, they help your communication feel connected across digital and printed materials.
Shape the right scope
Depending on your brief, we can discuss logo design or refinement, colour and typography direction, supporting visual elements, selected brand applications and usage guidance. The exact outputs and file formats are agreed in the proposal.
How the project develops
Brief: Understand the business, audience and intended uses.
Direction: Agree the creative foundations.
Design: Explore and refine the identity through agreed review stages.
Handover: Prepare the approved assets and usage guidance specified in the scope.
For a new brand or a new chapter
An identity project can support a launch or refresh an established business. For a refresh, we discuss which familiar elements to retain and where the design needs to change. If your positioning is still unclear, brand strategy can provide the starting point.
Common questions
Can you refresh my current identity?
Yes. Share your existing assets and what you want to improve so we can define the extent of the change.
What will I receive?
The proposal sets out the deliverables, revision stages and handover formats. We also clarify any font or image licences needed for the project.
Let’s bring your brand into focus
Tell me about your business and where you need the identity to appear.